What a Beginner should Prepare before Starting to Sell on Facebook Live in Malaysia?

What a Beginner should Prepare before Starting to Sell on Facebook Live in Malaysia

Selling products through Facebook Live is becoming a popular trend nowadays. The ability to interact in real-time on Facebook Live can help merchants attract a larger audience and increase their conversion rate.

Whether you want to sell snacks, seafood or clothes, here are a few things that you need to consider before you start selling on Facebook Live.


1) Presentation style of the host

If you are planning to hire a host to do Facebook Live selling, the personality and the product knowledge of the host is important. For example, if you are selling women’s products, it will be more convincing to have a female be the host rather than using a male spokesperson. Having an unmatched personality with the product will make your Facebook Live selling less effective.

However, if you plan to do it by yourself, you should consider the product presentation style that you want to use. You can always watch your competitor’s Facebook Live selling to learn about their presentation styles so that you can find your own style and outperform your competitors.


2) Consider what products to sell

Before you start selling on Facebook Live, you’ll need to prepare three types of products to promote and sell.

First and foremost, be prepared to offer free products to your audience. It is important because free gifts will serve as a reward to encourage them to share and drive more people to view your Facebook Live.

Secondly, you’ll need a star product to sell on Facebook Live. Normally, a star product refers to any of your best-selling products and is fairly cheap in price. The reason is quite general, people are generally looking out for cheap, affordable products. Having a range of cheap products can increase chances of people purchasing from you.

Last but not least, have a high profit margin product to sell on Facebook Live. This type of product is normally high in selling price and you can use it to get more profit by selling it to reduce repetition to your audience.


3) Live streaming location and equipments

Location for Facebook Live selling is important as well. It is recommended that you choose a location which is quiet and free from any background noise to offer the best experience for your audience. Apart from that, you will need to prepare a smartphone, a stable tripod, lighting and a microphone for your Facebook Live setting. Do make sure your internet or phone data connection is strong to avoid any interruption during the live streaming.


4) Schedule and promote your live streaming

Selecting the right time to do live streaming will determine the success of your Facebook Live selling. For example, if you are targeting parents, the best time to do live streaming is around 8pm – 9.30pm. Most of the parents are working adults and they are only available during the mentioned time slot. Thus, it is important to think of your target audience lifestyle before choosing the time for live streaming.

Once you have scheduled your live streaming, the next thing you need to do is promote it to your audience. It is recommended that you come out with several reminder posts before the actual live streaming so that your audiences are aware and would remember to tune in to watch your live streaming.


5) Practice, practice and practice

No worries if you are new to Facebook Live selling. Everyone has their first time. Practice makes perfect. Carry out multiple rehearsals so that you are familiar with the live streaming flow and ensure everything runs smoothly before the actual live streaming.


In conclusion, selling on Facebook Live can help you to attract a larger audience at lower cost. You can use SiteGiant to sell on Facebook Live as well. With SiteGiant 6-in-1 eCommerce solution, you can sell on various channels (Lazada, Shopee, webstore, Facebook Shop, Facebook Live, Instagram, WhatsApp and many more) effortlessly. Chat with our friendly eCommerce consultants to know more!

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