5 Reasons on why Malaysian Retailers should Start Selling on Facebook Live?

5 Reasons on why Malaysian Retailers should Start Selling on Facebook Live

Selling on Facebook Live has been mushrooming in Malaysia ever since the implementation of Movement Control Order (MCO) by the Malaysian government. You’ve seen others selling fresh seafood, snacks, and clothes on Facebook.

Are you interested in selling on Facebook Live as well? In this article, we will be sharing with you on why you should consider selling on Facebook Live.

1. Provide consumers with more product information

Currently, when consumers wish to purchase a product online, they depend heavily on product descriptions and images to make their purchase decision. As they are unable to see the product before purchase, this will lead to many questions and inquiries. On the other hand, selling through Facebook Live can provide much more information to the audience before purchase. You can even demonstrate the product usage and this will greatly help to increase buyers interest and reduce their perceived risks before purchase.

2. Real-time engagement and interaction with your audience

Facebook Live enables the audience to communicate directly with you, the seller. When the audience has questions to ask, they can directly comment and confirm with you on the live stream. Having all the questions answered immediately will enhance the audience’s trust and lead them to purchase your products.

3. Cost effective in reaching more people

Compared to Facebook advertisements, you do not have to spend more money to advertise on Facebook to get more exposure. Facebook Live streaming is completely free. You just need to invest a small amount of money on internet connection, lighting, tripod and microphone. Then, you can leverage the power of Facebook to reach more people at lower cost.

4. Videos are recorded and can be accessed again or replayed

After a Live session has ended, Facebook Live video will be stored on your Facebook Page. If your audience missed out on the live session, they can replay to watch the video again. Furthermore, you can also use the data to create a custom audience in Facebook Ads for remarketing purposes. This will greatly help you focus your advertising budget on audiences you already know have some degree of interest and get a much better return of investment (ROI) for your marketing effort.

5. There is room for growth

Selling on Facebook Live is considered to be something new in Malaysia. Many sellers still have not fully utilised it despite knowing its benefits. Thus, there is room for growth in this area. Furthermore, if you can master the art of selling through Facebook Live, you can gain a competitive advantage by building your very own fan base.

In a nutshell, selling on Facebook Live provides you with many advantages. Are you planning to sell on other online channels as well? With SiteGiant 6-in-1 eCommerce solution, you can sell on various channels (Lazada, Shopee, webstore, Facebook Shop, Facebook Live, Instagram, WhatsApp and many more) effortlessly. Chat with our friendly eCommerce consultants to know more!

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