5 Tips on Using Shopee Chat Broadcast to Recover your Cart Abandonment.

sitegiant-lite-shopee-chat-broadcast

Have you ever encountered situations when a potential customer checks out their Shopee order but doesn’t proceed to pay and complete the purchase? If you have, then it’s time to start looking into cart recovery strategies.

Cart recovery is deemed to be important considering its cost is much lower than the new buyer acquisition cost. Furthermore, the seller knows exactly what the buyer is looking for and can offer personalized deals to close sales.

To reduce Shopee cart abandonment rate, you may consider using the Shopee Chat Broadcast.

What is Shopee Chat Broadcast?

Shopee Chat Broadcast allows Shopee sellers to send chat messages in bulk to customized recipient groups. Instead of sending each and every update to all your followers, you can target specific groups with messages that matter to them. There are three options for you to create your chat broadcasts:

1. Followers or buyers

Sellers can send a broadcast message to shop followers or buyers. Generally, this option is used when sellers are having sales campaigns or new products in their Shopee stores.

2. Pending purchase reminder

If you have any cart abandonment in your Shopee store, you may consider using this option to reach out to buyers who added your products into their cart, but have yet to make payment.

3. Pending review reminder

Collecting more reviews can help to build consumer’s trust. After your buyers have received their orders, you can reach out to buyers who bought your products to remind them to leave a review on your store.

What type of sellers can use Shopee Chat Broadcast?

Currently, the Chat Broadcast feature is only available for sellers that are under Shopee Mall, Priority Seller Programme, RM15 Free Shipping Programme, RM 40 Free Shipping Programme, 10% Cashback Programme and Preferred + Seller Programme.

5 Tips on using Shopee Chat Broadcast to recover abandoned carts.

Currently, the Chat Here are some tips you can follow to broadcast a cart recovery message to your potential buyers.

1. The message should be simple.

Shopee Chat Broadcast message has a character limitation of  500. It is recommended to keep it short to make your message easier to understand.

2. Use emojis in your message.

It is proven that emojis can increase your audience’s engagement and attention. Using an appropriate number of emojis can encourage the audience to read further and make the message more personalized and engaging.

3. Create your message by combining at least two of the following content.

You can combine your text message with products or a promotional tool.  For example, “Buy the products in your cart now to enjoy great savings! 🎉Get more discounts by applying the following vouchers.”

4. Consider offering a voucher.

A voucher can be used as a stimulation to urge buyers to complete their purchase within a certain date. If you are enrolled in Shopee Free Shipping Programme, you may consider offering the Free Shipping voucher to encourage buyers to buy more to be entitled for the free shipping.

5. Preview and check your message before sending out.

Before sending out your broadcast message to your buyers, it is recommended to cross-check the accuracy of your message to make sure there is no grammatical error and typo. If you are using a promotional tool, you would need to check whether the promotion offered to buyers is correct and valid to reduce customer dissatisfaction and business loss.

In conclusion, sellers should consider using Shopee Chat Broadcast to engage with different groups of Shopee buyers in your store. Are you looking for a platform to manage chats from multiple channels in one place? Connect with us and see how our SiteGiant MultiChat can help you to manage your Lazada, Shopee, WhatsApp and Facebook Messenger chats all through one platform.

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: https://sitegiant.my/lalamove-integration and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: https://sitegiant.my/lalamove-integration (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

a. General terms and conditions of Lalamove would all apply (https://www.lalamove.com/en-my/terms-and-conditions).

b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (https://www.lalamove.com/en-my/privacy-policy).

c. By participating in the Promotion, you expressly consent that any personal information that you provide, may be shared between SiteGiant and Lalamove for purposes of the Promotion and all related administrative actions in connection therewith.

12. These Terms are governed by the law of Malaysia. In case of any dispute, SiteGiant and Lalamove reserve the right of final decision.

13. For any enquiries:

Related to SiteGiant, please contact [email protected]

Related to Lalamove, please contact [email protected]

Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
2. This promotion is not applicable for renewal usage.
3. This promotion is valid for new signups only.
4. Duration of this free subscription offer is 3 + 12* months (*T&C apply).
5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
6. SiteGiant reserves the right to change these terms and conditions at any time without prior notice.