TikTok Marketing: How to Sell Your Products and Services?

If you’re looking for a new and effective way to market your products and services, then TikTok might be your platform. According to a report from Statista, TikTok was the most downloaded mobile app worldwide in the year 2022. With its massive user base, TikTok has become one of the hottest social media platforms for businesses to promote their products and services. Before you learn how to sell on TikTok, you will first need to understand how TikTok works.

What is TikTok

TikTok is a social media platform that allows users to create and share short videos (up to 3 minutes in length), often with set music or audio. Its platform consists of a variety of user-generated content, ranging from comedy sketches, dance performances, product-sharing videos, beauty tutorials and many more.

TikTok’s algorithm then suggests these personalized contents to its users based on their viewing habits. This ultimately leads to the emergence of viral trends, sounds, and memes. It’s not surprising to see these viral videos capturing hundreds of thousands or even millions of views.

How to sell on TikTok

Let’s have a look through a series of steps that you can take to successfully sell on TikTok.

Step 1: Decide on your target market
Step 2: Open a TikTok account
Step 3: Produce engaging content
Step 4: Explore more ways to grow and promote your business on TikTok
Step 5: Manage your TikTok order fulfillment


Step 1: Decide on your target market

You are not the only seller on TikTok. Thus, it’s important to know who your potential customers are. That way, you’ll be able to effectively identify your target audience, understand their interests, and create content that appeals to them.

For example, if you are a makeup brand seller, your potential customers are most likely young to middle age adults who are interested in beauty and fashion. You can create contents that are focused on makeup tutorials, makeup product recommendation or trending makeovers for those within your potential customers’ age group.


Step 2: Open a TikTok account

The first thing to do upon downloading the TikTok app is to create your own account. Your registered TikTok account is a personal account by default. Therefore, you will have to switch to the TikTok “Pro” account. There are two types of pro accounts which are the creator and business accounts.

A Business account will be the most suitable option if you wish to promote your brand or business. Convert your personal account to a business account so that you can access advanced features such as analytic features, business information set-up, tracking and advertising solutions.

With the business account, you can also set up your own TikTok Shop to sell your products. TikTok Shop is a feature that allows sellers to sell their products directly on TikTok App. TikTok users will be able to browse and purchase products within the app without having to visit an external eCommerce store.


Step 3: Produce engaging content

This is the key to growing your TikTok channel. The more engaging and relevant your contents are to your target audience, the more potential customers you’ll attract. Hence, it’s important to experiment with different video formats and styles to find out what works best for your brand.

It’s also recommended to stay on track with the latest trends and apply them to your TikTok videos. These trending video styles tend to gather a higher amount of views than usual. With persistence and the right strategy, you will soon build a strong following and be able to leverage TikTok to sell your products and services.


Step 4: Explore more ways to grow and promote your business on TikTok

Apart from organically growing your TikTok channel, you may consider trying out different ways to promote your business on TikTok. There are many effective ways that are popularly practiced by TikTok sellers, such as influencer marketing, user-generated content (UGC) and TikTok paid ads.

Influencer marketing is one of the ways sellers use to promote their products and services. By partnering with an influencer who has a huge base of followers, sellers can potentially reach out to a larger audience for brand awareness.

If you wish to increase your business credibility, you may try to create user-generated content (UGC). You may encourage your customers to share their experiences in using your products or services. Then, get them to tag your business. You’ll be able to collect these valuable customer testimonials and repost them on your TikTok business account!

Lastly, if you have some budget on hand, try out the TikTok paid ads to quickly boost your content visibility. You’ll be able to direct your ads to specific audiences based on their interests, behaviors, and demographics.


Step 5: Manage your TikTok order fulfillment

Once you have everything set up on your TikTok account, it’s time to start managing your TikTok inventory and orders. Fortunately, TikTok allows sellers to integrate their TikTok Shop with external eCommerce solutions. This is great for simplifying your order fulfillment process.

For example, with SiteGiant, you can easily sync products over to your TikTok Shop. All orders received on TikTok will be automatically synced to SiteGiant for fulfillment. If you own multiple TikTok Shops, you may also manage them through one SiteGiant platform. Best of all, your inventory will be updated across all your TikTok shops in real time.

Ready to start selling your products on TikTok? Get in touch with SiteGiant’s consultant and take your business to the next level with TikTok Shop Sync today!

Explore more benefits of selling on TikTok with SiteGiant here

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