Lazada Preferred Seller Program: Everything You Need to Know

Lazada Preferred Seller Program Everything You Need to Know

Lazada is one of the largest eCommerce platforms in Southeast Asia. Do you sell on Lazada and wonder how to become a Lazada Preferred Seller? Here’s everything you need to know about Lazada Preferred Seller program.

What is Lazada Preferred Seller Program?

Lazada Preferred Seller is a recognition given to sellers who have shown excellent performance on the platform. This program is a voluntary program and only applicable to local Lazada sellers who have joined for more than 90 days.

What are the benefits of becoming a Preferred Seller in Lazada?

1. Preferred Seller Badge

The Preferred Seller Badge will be displayed on your store and products. It will help distinguish your store from competitors and increase the confidence of potential customers buying from you.

2. Boost Traffic and Sales

Your store and products will also be prioritized in Lazada search ranking. In this way, your products will get more traffic and thus increase your sales.

3. Enjoy Free Shipping Discount

If you are selected as a Preferred Seller, you will enjoy a 3% commission fee on Free Shipping Max Program instead of 4%.

4. Rebate on Lazada Sponsored Discovery Spend

Being a preferred seller, you can also enjoy a 15% rebate of Lazada Sponsored Discovery Spend, with a monthly rebate capped at RM500.

What are the requirements to join Lazada Preferred Seller Program?

To join the Lazada Preferred Seller Program, there are 4 requirements that you have to meet: Sales Capability, Service Capability, Product Quality and Free Shipping.

Group Metric Criteria
Sales Capability Seller Level ≥5
Net Orders (last 30 days) ≥75
Unique Buyers (last 30 days) ≥15
Non-Compliance Points (last 30 days) ≤2
Service Capability Seller Rating (last 8 weeks) ≥90%
Chat Response Rate (last 7 days) ≥80%
Cancellation Rate (last 4 weeks) ≤5%
Fast Fulfillment Rate ≥70%
Product Quality Product rating (last 8 weeks) ≥4.5
Return Rate (last 4 weeks) ≤5%
Free Shipping Free Shipping Max Program / Seller Free Shipping Join Free Shipping Max / Create storewide Free Shipping with minimum spend ≤RM50 and partial subsidy ≥RM5

How do I know if I am eligible to join the Preferred Seller Program?

You can easily check and view whether you fulfill all the Preferred Seller Program criteria by clicking the link HERE.

How can SiteGiant help you improve your performance?

There are numerous features in SiteGiant ERP that you can utilise to become or maintain as a Preferred Seller Program in Lazada. 

1. Inventory Management

One of the reasons why customers cancel their orders is the long waiting time due to a shortage of product stock. You can utilise SiteGiant Inventory Management tools to get an estimate of how long your stock can last and plan your restock period based on your current stock’s sales performance. In this way, you can prevent overselling and reduce your customer’s cancellation rate.

2. Warehouse Management System (WMS)

Inefficient order fulfillment processes and warehouse operations could also affect your fulfillment rate. SiteGiant Warehouse Management System (WMS) can help you to improve your warehouse rack management and smoothen the order-picking flow so that you can fulfill more and faster.

3. Order Fulfillment Assistant (OFA) and Mobile App (Smart Scan)

There are many reasons why customers return a purchase. One of the common reasons receiving the wrong item for an order. To keep up a low Return Rate, you may consider using SiteGiant Mobile App (Smart Scan) and Order Fulfillment Assistant to cross-check your customers’ orders to make sure you fulfill the right items with the right quantity.

4. MultiChat

Maintaining a good Chat Response Rate is also one of the factors that will determine whether your store is fit to join the Lazada Preferred Seller Program. With SiteGiant MultiChat, you can improve your response rate by assigning your staff to engage with potential customers without having to log into Lazada Seller Center.

In a nutshell, being a Lazada Preferred Seller Program is a great opportunity for you to grow your businesses. SiteGiant ERP has powerful features that can assist you in maintaining good performance in Order Fulfillment, Customer Service and reducing order cancellation rates. Feel free to chat with us to find out more!

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

a. General terms and conditions of Lalamove would all apply (

b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (

c. By participating in the Promotion, you expressly consent that any personal information that you provide, may be shared between SiteGiant and Lalamove for purposes of the Promotion and all related administrative actions in connection therewith.

12. These Terms are governed by the law of Malaysia. In case of any dispute, SiteGiant and Lalamove reserve the right of final decision.

13. For any enquiries:

Related to SiteGiant, please contact [email protected]

Related to Lalamove, please contact [email protected]

Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
2. This promotion is not applicable for renewal usage.
3. This promotion is valid for new signups only.
4. Duration of this free subscription offer is 3 + 12* months (*T&C apply).
5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
6. SiteGiant reserves the right to change these terms and conditions at any time without prior notice.