Lazada is one of the largest eCommerce platforms in Southeast Asia. Do you sell on Lazada and wonder how to become a Lazada Preferred Seller? Here’s everything you need to know about Lazada Preferred Seller program.
What is Lazada Preferred Seller Program?
Lazada Preferred Seller is a recognition given to sellers who have shown excellent performance on the platform. This program is a voluntary program and only applicable to local Lazada sellers who have joined for more than 90 days.
What are the benefits of becoming a Preferred Seller in Lazada?
1. Preferred Seller Badge
The Preferred Seller Badge will be displayed on your store and products. It will help distinguish your store from competitors and increase the confidence of potential customers buying from you.
2. Boost Traffic and Sales
Your store and products will also be prioritized in Lazada search ranking. In this way, your products will get more traffic and thus increase your sales.
3. Enjoy Free Shipping Discount
If you are selected as a Preferred Seller, you will enjoy a 3% commission fee on Free Shipping Max Program instead of 4%.
4. Rebate on Lazada Sponsored Discovery Spend
Being a preferred seller, you can also enjoy a 15% rebate of Lazada Sponsored Discovery Spend, with a monthly rebate capped at RM500.
What are the requirements to join Lazada Preferred Seller Program?
To join the Lazada Preferred Seller Program, there are 4 requirements that you have to meet: Sales Capability, Service Capability, Product Quality and Free Shipping.
| Group | Metric | Criteria |
|---|---|---|
| Sales Capability | Seller Level | ≥5 |
| Net Orders (last 30 days) | ≥75 | |
| Unique Buyers (last 30 days) | ≥15 | |
| Non-Compliance Points (last 30 days) | ≤2 | |
| Service Capability | Seller Rating (last 8 weeks) | ≥90% |
| Chat Response Rate (last 7 days) | ≥80% | |
| Cancellation Rate (last 4 weeks) | ≤5% | |
| Fast Fulfillment Rate | ≥70% | |
| Product Quality | Product rating (last 8 weeks) | ≥4.5 |
| Return Rate (last 4 weeks) | ≤5% | |
| Free Shipping | Free Shipping Max Program / Seller Free Shipping | Join Free Shipping Max / Create storewide Free Shipping with minimum spend ≤RM50 and partial subsidy ≥RM5 |
How do I know if I am eligible to join the Preferred Seller Program?
You can easily check and view whether you fulfill all the Preferred Seller Program criteria by clicking the link HERE.
How can SiteGiant help you improve your performance?
There are numerous features in SiteGiant ERP that you can utilise to become or maintain as a Preferred Seller Program in Lazada.
1. Inventory Management
One of the reasons why customers cancel their orders is the long waiting time due to a shortage of product stock. You can utilise SiteGiant Inventory Management tools to get an estimate of how long your stock can last and plan your restock period based on your current stock’s sales performance. In this way, you can prevent overselling and reduce your customer’s cancellation rate.
2. Warehouse Management System (WMS)
Inefficient order fulfillment processes and warehouse operations could also affect your fulfillment rate. SiteGiant Warehouse Management System (WMS) can help you to improve your warehouse rack management and smoothen the order-picking flow so that you can fulfill more and faster.
3. Order Fulfillment Assistant (OFA) and Mobile App (Smart Scan)
There are many reasons why customers return a purchase. One of the common reasons receiving the wrong item for an order. To keep up a low Return Rate, you may consider using SiteGiant Mobile App (Smart Scan) and Order Fulfillment Assistant to cross-check your customers’ orders to make sure you fulfill the right items with the right quantity.
4. MultiChat
Maintaining a good Chat Response Rate is also one of the factors that will determine whether your store is fit to join the Lazada Preferred Seller Program. With SiteGiant MultiChat, you can improve your response rate by assigning your staff to engage with potential customers without having to log into Lazada Seller Center.
In a nutshell, being a Lazada Preferred Seller Program is a great opportunity for you to grow your businesses. SiteGiant ERP has powerful features that can assist you in maintaining good performance in Order Fulfillment, Customer Service and reducing order cancellation rates. Feel free to chat with us to find out more!
