For many years, eCommerce has transformed how we buy and purchase things. Shopee — one of Malaysia’s leading online marketplaces, has been at the forefront of this digital revolution and its live streaming platform, Shopee Live is providing brands with significant exposure and visibility nationwide.
In this blog, let us look into:
- What is Shopee Live?
- 5 Key Aspects to Prepare Before Going Live
- How can Shopee Live Benefit Your Business?
- How to Manage Your Shopee Orders?
1. What is Shopee Live?
Shopee Live is a live streaming platform where businesses can showcase their products and interact with audiences directly in real-time. Through interactive content, it allows businesses to make lasting impressions and boost conversions anytime, anywhere.
According to statistics from Shopee in 2023, Malaysians watched over 34 million hours on Shopee Live, and over 1 million Malaysians registered to stream on the platform.
2. 5 Key Aspects to Prepare Before Going Live
Make your launch a success by covering these important aspects, ensuring you’re fully prepared before going live.
i. Programme Flow
Plan the structure and sequence of your live stream to ensure a smooth and engaging presentation.
ii. Duration of Live Stream
Decide on the length of your live stream based on the content and audience engagement to retain viewers’ attention.
iii. Camera Setup
Position your camera to capture clear and high-quality visuals. Ensure proper setting to maintain a professional appearance.
iv. Good Internet Connection
Ensure you have a reliable and high-speed internet connection to avoid interruptions or poor streaming quality.
v. Products to be Featured
Select the products you’ll showcase and highlight their key features and benefits to capture viewers’ interest.
So ultimately, how can Shopee Live add value to your business?
3. How can Shopee Live Benefit Your Business?
i. Engage and Understand Your Shoppers
Live streaming allows you to interact with viewers in real-time, and answer questions directly. You can also use Shopee Live’s interactive polls and auction tools to engage your audience and gather valuable feedback.
ii. Boost Effective Sales
Shopee Live engages viewers emotionally with games like the Lucky Wheel, rewarding winners with Shopee Coins or ShopeePay Bonus. According to Shopee, live stream orders accounted for up to 40% of total sales for sellers earning over RM500,000 in 2023, making Shopee Live a key sales channel.
iii. Increased Brand Visibility & Followers
Shopee Live boosts your online presence by sharing live streams on social media using the Share Button. Use Follow Prize Vouchers to encourage viewers to follow your shop by offering customised rewards, turning them into loyal followers. Additionally, you can set Live Stream Reminders to notify followers of upcoming streams.
iv. Establish Credibility In Your Industry
Shopee Live allows you to showcase your expertise through live demonstrations and real-time interactions. This can solidify your credibility, fostering shoppers’ trust and loyalty. Authentic interactions with your audience make your brand more relatable and approachable, fostering brand loyalty and repeated purchases.
4. How to Manage Your Shopee Orders?
Selling on Shopee has never been easier with SiteGiant ERP system, enabling you to centralise and fulfil orders from multiple Shopee stores and other channels in just one platform with the features below:
i. Auto-sync Multiple Stores’ Orders: All orders from integrated sales channels and stores will be automatically synced into SiteGiant backend.
ii. Bulk Print Shipping Labels Documents: Bulk print shipping labels, picking and packing list and invoices all in one go.
iii. Batch Processing: Process orders by batch based on sales channels, courier company or even SKU.
And there are many more tools available waiting for you to speed up your order fulfilment process!
Shopee Live is a game changer in the eCommerce landscape, empowering brands to forge genuine connections with their audience anytime, anywhere. By creating mesmerising content and adopting effective engagement strategies, you can harness its power to fuel your marketing efforts and reap outstanding results.
Image Credits and References: Shopee Seller Education Hub.
