What is multichannel selling and why it is great for growing your business?

Multichannel selling

In this modern era, we are no longer bound to only selling from a brick-and-mortar store. This is the time when customers are browsing a variety of sales channels, including websites, social media and livestreams to make a purchase.

With all the technological advancement and lifestyle changes, convenience is something your customer looks for even when it comes to shopping. Your business has the potential to grow so much more if you’re able to bring your business to where your customers are.

What is multichannel selling?

Multichannel selling is the process of selling products or services via multiple sales channels – both offline and online. Apart from your retail store, there are other sales channels that you can sell on: 


In this way, you can leverage different platforms to expand your business reach and connect with more customers. SiteGiant is a 6-in-1 eCommerce solution that can help merchants like you to sell on more than 20 sales channels and grow your business.

More Channels = More Customers + More Sales

How multichannel selling can help grow your business?

1. Enhance brand awareness

Your potential customers aren’t always looking out for you, you have to meet them wherever they are shopping at. By listing your products on multiple channels, you are promoting your brand across different platforms and targeting different groups of customers. This is an amazing opportunity to improve your business presence not only in the local but also international market.

2. Increase customer base and revenue

Multichannel selling is a great strategy to convert visitors from various channels into customers. With the right tools and approach, you might even have them become your loyal, returning customers. This will help to grow your business and increase your business revenue steadily. 

3. Enhance data insights 

By selling your products or services across multiple channels, you’ll have the opportunity to track many more customers’ behaviour on different platforms. Your business can gain valuable insights on customers’ preferences and the latest market trends. For example, know which products are in demand, which sales channel offers better business growth opportunities, identify the best pricing margin and so on. These information will be helpful in planning future business strategies.

4. Reduce business risk

We often hear others telling us not to put all our eggs in one basket. The same applies when doing a business. It is best to diversify your business by selling on multiple sales channels. In this way, you do not solely depend on any one particular channels to sustain your business. Should one of your channels suffer a lost, the other sales channels will be able to help you cover and balance out your business profit. 

4 best practices for multichannel selling

Multichannel selling is widely practiced among sellers worldwide due to its benefits. However, this method of selling also needs to be approached with care to ensure your business runs smoothly. It is encouraged to find the right eCommerce tools to help you automate certain processes and reduce your workload in managing multiple channels all at once.

1. Centralize your order management

When you are selling on multiple channels, it can be overwhelming always to keep an eye on every channel for orders. Thus, it is important to use an order management system to oversee all your orders in one place. As your business grows, the number of orders to fulfill will increase as well. An order management system can help to ensure all your orders are processed accurately and delivered to customers on time, even during large sales events.

2. Keep inventory in sync across all integrated channels

When selling on multiple channels, your product inventory management is crucial. It is recommended to utilize an inventory management system to sync your inventory stocks in real-time across all your sales channels. This will help to prevent overselling or overstocking issues in your business.

Multichannel Selling
3. Simplify your product management

It is a lot of work to update every product detail one-by-one into each sales channel for sale. It is also not an easy task to monitor all your product pricing, especially if you have a different set of pricing on different sales channels. Hence, a product management system is necessary to save time and effort. You’ll be able to easily update your product details and pricing from one place without much hassle.

4. Analyze your business performance 

Track your business performance across different channels with the analytics and reporting tool. This is a must-have tool for every business in order to gain insights and find ways to improve your business. Make full use of it to optimize your business strategies and serve your customers better.

If you’re recently experiencing a limit in your business growth or would simply like to explore more options to grow your business, try out multichannel selling for yourself. You may also utilize SiteGiant 6-in-1 eCommerce solution to help you get started. It comes with all the complete eCommerce features to help merchants like you sell on multiple sales channels effortlessly. 

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: https://sitegiant.my/lalamove-integration and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: https://sitegiant.my/lalamove-integration (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

a. General terms and conditions of Lalamove would all apply (https://www.lalamove.com/en-my/terms-and-conditions).

b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (https://www.lalamove.com/en-my/privacy-policy).

c. By participating in the Promotion, you expressly consent that any personal information that you provide, may be shared between SiteGiant and Lalamove for purposes of the Promotion and all related administrative actions in connection therewith.

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Related to SiteGiant, please contact support@sitegiant.my

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Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
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3. This promotion is valid for new signups only.
4. Duration of this free subscription offer is 3 + 12* months (*T&C apply).
5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
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