Observation can be a good source of an idea to start a business. Haze has been an ongoing problem in many countries in Southeast Asia. Malaysia is one of the worst affected countries due to slash and burns practice by farmers and peat fires blown by the wind from Indonesia.
Air pollution is a serious problem that should be paying close attention. According to the World Health Organisation (WHO), it is estimated that around 7 million people died every year due to exposure from fine particles in the polluted air. Furthermore, the polluted air may cause asthma, pulmonary disease, and respiratory disease.
Recognising the importance of clean air for Malaysian, Venta MY & SG decided to start an air filtration business in Malaysia that will benefit everyone. Before they made their decision on which brand of air purification system to sell in Malaysia, they conducted a series of tests and experiments to choose the best air purification system to represent the company.
“ Five years back, we decided to bring a purifier to represent their company. We came across Venta in an exhibition in Germany. Before we made the final decision, we actually tested different brands of air purifiers. All the tests were placed in our customers’ companies. We found that Venta meets all the criteria and performs better than other air purifier brand. So, we dealt directly with Venta-Luftwäscher GmbH to become sole distributor for this brand in Southeast Asia. ”
The business journey is not an easy path
When they first launched Venta in Malaysia, it was not as smooth as they thought. They encountered few challenges when they tried to promote Venta to Malaysia consumers.
“ Many customers did not have confidence and trust over Venta because majority of the customers in the market had been using air purification machines with filters. It was hard for people to imagine how Venta works as it does not need to replace any filter. Besides that, many consumers had a wrong perception about Venta. Since this brand is officially used by NASA, they thought Venta will be pricey. ”
Breakthrough the barrier
To overcome inadequate product knowledge about Venta, they have to come out with strategies to overcome it. Apart from joining the roadshows, they also use cloud seeding concept as an explanation for the customers to understand how Venta works.
“ Our company actively participates in roadshows to educate consumers about the benefits of using Venta. We carry out a series of experiments and tests to prove Venta is a good product. Besides that, we also brainstorm among their teams to come out with an easy way for consumers to understand how Venta works. Venta is just like cloud seeding. It absorbs polluted air into the machine to filter out harmful particles such as pollens, allergens, and fibers. Then, Venta will wash up the air by using water and release the clean air to the atmosphere. ”
To increase exposure of Venta to Malaysian consumers, Venta MY & SG noticed that they needed to have an online presence as well. They came across SiteGiant based on the recommendation from their friends.
“ We knew about SiteGiant from our friend, Mr Wilson Gan (Owner of Pest Control In A Box). He (Wilson) is SiteGiant existing user. You know. You would more believe on your friend because he had tried it and the solution (SiteGiant) is good. So, we decided to choose SiteGiant over the other solution providers because we afraid other platforms will not be as good as we expected. That’s why we choose SiteGiant as our website provider for venta-mysg.com. ”
SiteGiant – easy and effective platform
Besides that, they also find SiteGiant’s platform is easy to adapt and used. SiteGiant’s marketplace sync feature provides them with peace of mind and hassle-free.
“ SiteGiant features and functions are easy to use. You do not have to worry about how to use it. SiteGiant will provide training to guide you. Our staff is very easy to adapt with SiteGiant’s system. It is very user-friendly especially the drag and drop function. We can set up the complete website by ourselves easily. SiteGiant’s marketplace sync feature also makes it easy for us to sell Venta in those digital marketplaces like Lazada and 11street. We just have to upload one time and press a button. It will automatically sync to the rest of the marketplaces that we sell. ”
We will recommend SiteGiant to others because it is affordable and provide value for us in online selling.
We are glad that we can help you to build your e-commerce empire and make your story to be inspired by others! Looking forward to meeting you, fellow merchants!