Guide for Starters: 5 Ways to Drive Traffic to Your eCommerce Webstore

Ways to Drive Traffic to Your eCommerce Webstore

We’ve all heard about setting up an eCommerce webstore to sell and promote our own product brands. This is indeed a great way to grow a business online.

Many customers enjoy browsing on webstores for the information it provides. On top of that, webstores are usually considered as an official store. Thus, it’s a good place to build trust and grow your customer base.

However, setting up a nice-looking website isn’t going to do much in driving traffic. It takes much more effort to attract traffic but would definitely be worthwhile in the long run.

Let’s have a look at some strategies that can help drive traffic to your webstore:

5 ways to drive traffic to your eCommerce webstore

1. Search Engine Optimization (SEO)

In order to be found, you must first allow your eCommerce webstore to be searchable by others. Visibility on the internet is key! Most of the time, customers would be searching on Google. Here are some things that can help improve your webstore’s search in Google:

i) Meta description

Meta description is a short summary that tells viewers about your webpage. Google has not set any limit to the length of meta description. However, the visible display is between 120 – 158 characters. It is also important to insert a few targeted keywords that viewers would usually search for.

meta description sample
Sample of meta description

A well-written meta description would have the power to attract viewers to click into your webstore. Thus, increasing your webstore traffic.

ii) Content keywords

You may also use popular keywords in your webstore write ups. This could increase the rate of search, bringing your webstore much closer to viewers.

Not sure what keywords are popular on Google? There are various keyword tools available online that you can use for research. Another way to do this is by using the Google suggestion or Google related searches.

google suggestion sample
Google suggestion sample
sample of google related searches
Google related searches sample

2. Content marketing

Apart from sharing about your products on your webstore, you may also consider curating a blog or some interesting video contents. It’ll be great for building your branding. Customers who visit your webstore will appreciate that you’re not only selling products but also sharing some knowledge.

In addition, blog articles can help contribute and improve your webstore’s SEO. Even video contents can enhance your brand’s exposure online as customers start sharing them around.

3. Internal linking

Another important practice is to always internally link pages or resources to one another. This is an amazing strategy to retain your potential customers in your webstore. You may do this by showing more recommended products.

Product recommendation with links

The longer they browse your webstore, the higher possibility that they will purchase from your store.

4. Google My Business

If you have not registered your business on Google My Business, it’s time for you to do so. By having your business listed under Google My Business, customers will be able to find you much quicker.

Furthermore, your business brand credibility is bound to improve as customers trust these listings. Google My Business also has several features which allows you to share your business contact details and webstore link.

google my business
Sample of SiteGiant listing on Google My Business

Apart from driving traffic to your webstore, customers can easily connect with your business as well. This is definitely beneficial for growing your business sales.

5. Engage social media

Social media such as Facebook, Instagram and YouTube are great places to grow your business exposure online. It is a place where many people are actively browsing and checking out stuff. Take the opportunity to interact with people through these platforms. At the same time, you may gauge their interest and lead them to your webstore from there.

Are you looking to start your business online with an eCommerce webstore. Look no further! Start building your eCommerce webstore with SiteGiant’s webstore builder. It comes with a domain name and various tools to customize your webstore with ease. Check out SiteGiant’s quick and easy to set up eCommerce Webstore today!

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: https://sitegiant.my/lalamove-integration and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: https://sitegiant.my/lalamove-integration (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

a. General terms and conditions of Lalamove would all apply (https://www.lalamove.com/en-my/terms-and-conditions).

b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (https://www.lalamove.com/en-my/privacy-policy).

c. By participating in the Promotion, you expressly consent that any personal information that you provide, may be shared between SiteGiant and Lalamove for purposes of the Promotion and all related administrative actions in connection therewith.

12. These Terms are governed by the law of Malaysia. In case of any dispute, SiteGiant and Lalamove reserve the right of final decision.

13. For any enquiries:

Related to SiteGiant, please contact [email protected]

Related to Lalamove, please contact [email protected]

Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
2. This promotion is not applicable for renewal usage.
3. This promotion is valid for new signups only.
4. Duration of this free subscription offer is 3 + 12* months (*T&C apply).
5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
6. SiteGiant reserves the right to change these terms and conditions at any time without prior notice.