We’ve all heard about setting up an eCommerce webstore to sell and promote our own product brands. This is indeed a great way to grow a business online. Many customers enjoy browsing on webstores for the information it provides. On top of that, webstores are usually considered as an official store. Thus, it’s a good place to build trust and grow your customer base.
However, setting up a nice-looking website isn’t going to do much in driving traffic. It takes much more effort to attract traffic but would definitely be worthwhile in the long run.
Let’s have a look at some strategies that can help drive traffic to your webstore:
5 ways to drive traffic to your eCommerce webstore
1. Search Engine Optimization (SEO)
In order to be found, you must first allow your eCommerce webstore to be searchable by others. Visibility on the internet is key! Most of the time, customers would be searching on Google. Here are some things that can help improve your webstore’s search in Google:
i) Meta description
Meta description is a short summary that tells viewers about your webpage. Google has not set any limit to the length of meta description. However, the visible display is between 120 – 158 characters. It is also important to insert a few targeted keywords that viewers would usually search for.
A well-written meta description would have the power to attract viewers to click into your webstore. Thus, increasing your webstore traffic.
You may also use popular keywords in your webstore write ups. This could increase the rate of search, bringing your webstore much closer to viewers.
Not sure what keywords are popular on Google? There are various keyword tools available online that you can use for research. Another way to do this is by using the Google suggestion or Google related searches.
2. Content marketing
Apart from sharing about your products on your webstore, you may also consider curating a blog or some interesting video contents. It’ll be great for building your branding. Customers who visit your webstore will appreciate that you’re not only selling products but also sharing some knowledge.
In addition, blog articles can help contribute and improve your webstore’s SEO. Even video contents can enhance your brand’s exposure online as customers start sharing them around.
3. Internal linking
Another important practice is to always internally link pages or resources to one another. This is an amazing strategy to retain your potential customers in your webstore. You may do this by showing more recommended products.
The longer they browse your webstore, the higher possibility that they will purchase from your store.
4. Google My Business
If you have not registered your business on Google My Business, it’s time for you to do so. By having your business listed under Google My Business, customers will be able to find you much quicker.
Furthermore, your business brand credibility is bound to improve as customers trust these listings. Google My Business also has several features which allows you to share your business contact details and webstore link.
Apart from driving traffic to your webstore, customers can easily connect with your business as well. This is definitely beneficial for growing your business sales.
5. Engage social media
Social media such as Facebook, Instagram and YouTube are great places to grow your business exposure online. It is a place where many people are actively browsing and checking out stuff. Take the opportunity to interact with people through these platforms. At the same time, you may gauge their interest and lead them to your webstore from there.
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