Ever wonder why people go all the way just to take a great photo for their products? Sometimes you see online sellers bring their products to cafes, gardens, and even hills and mountains just so that they can get some nice shots of their products using the environment. Or maybe you will see a different approach of photos, where people will set up a mini studio in their houses, so they can take a good shot whenever they want, day or night.
I’m not saying that taking such photos will guarantee you successful sales, but you need to understand that your customers are now evaluating your products by photos only. Normally when a customer shop in a brick and mortar shop, they can touch, they can feel if this pillow is soft, they can try it out before they make a purchase. But in this case, photos are all they get, so at least make sure your photo is presentable.
Eye-tracking studies show internet users pay close attention to information-carrying images. And when the image is relevant, they will spend more time looking at the images. As we can see from here, images plays an important part in retaining your customers.
Before you take a photo for your product, think from your customers’ point of view.
What kind of photo you will be expecting if you are a customer?
What kind of photo you would like to see, which angle you would want to take a clearer view on?
These are those small little things which people will normally overlook.
A. Make sure your photo has a good resolution
From the picture, it’s obvious that customers would prefer to purchase from sellers who provide photos on the left, because honestly, even though we know that the products are the same but we can’t see the product on the right clearly.
Customers normally feel uneasy and not very confident when they are provided with inaccurate information, and in this case, they are unable to view the details of the product clearly.
Some photos might look good when you view it at a smaller scale, but don’t forget to check on how the photo looks when it’s expand.
B. Make sure your product has a great lighting
Even though your photo has a good resolution, but do avoid taking photos which the shadow is blocking the viewing experience.
C. Make sure you don’t overdo the background
Do avoid placing too much extras in the background, you would want your customers to focus on your product and not on the background. Just keep the background clean or make sure the background is relatable with what you are selling.
Example: If you are selling furniture, make sure the background is either a plain color background or a functional background, such as living room backdrop.
D. Use a model for your products appropriately
Placing people in the picture allows your customers to widen their imagination, where sometimes they will think that the person is them instead of the model. It also provides an image on how they will look on your product.
Take IKEA for an example, they did a mix of showing customers just a close up of the furniture and pictures of people using the furniture, providing an image of how this piece of furniture will fit into your house, and also more ideas on how you can utilize it.
These are some useful tips on how you can outshine your competitors with your product photos. The more you can come out with photos that scream your brand, the better your products stood out. Feel free to apply these tips into your product photoshoot and take in consideration on how to establish your brand with photos.