A Bunch of Friends, and A Cool Business Model-Barbergum

A Bunch of Friends, and A Cool Business Model-Barbergum

Barbergum is set up by three childhood friends – Julian, David and Stephen from Malacca. The idea of setting up an online business was initiated by Julian during the “Yum Cha” (aka gathering) session back to 5 years ago. Julian works as a market analyst in a well-known research company in Malaysia, he foresees there is a market opportunity for men grooming products in Malaysia.

During the “Yum Cha” session, he initiated and proposed the idea of having their own business for men grooming product. This idea was supported by Steven and David. Since e-commerce is a trend in doing business today, Steven suggested that they should do this business online. After much consideration, they decided to proceed with the idea to start their own online business and then Barbergum is established.

Selling pomade in Malaysia is challenging

However, it was not an easy task. Barbergum encountered a series of challenges when they started to sell pomade online. The grooming products that they sold were so niche at that time. Nobody in the market knew what a pomade was. Furthermore, customers felt insecure to purchase via Facebook.

“ The product (hair pomade) that we sold was too niche. Most of people had no idea what a pomade is. Besides that, it was hard for us to find a place to sell as majority of them preferred cash on delivery. Customers felt insecure to purchase and make payment on our Facebook page. ”

Rise again

Doing business is just like fishing. It requires patience, time and persistence to get a pay off. Although the situation wasn’t by their sides, they remain optimistic and took necessary approach to confront it.

“ We realise that consumers do not know what a pomade is . That’s why we created a website called “pomademalaysia.com” and a Youtube channel “Julian Malaysiapomade” to serve the purpose of education. We took 6 months to 1 years to share the knowledge on grooming tips and what a pomade is. Thank god. Our hard work finally pay off. ”

Other platforms were ineffective

Before Barbergum approached SiteGiant, they had tried different types of local and international e-commerce platforms. However, these platforms didn’t serve the purpose.

“ It took us more time just to upload and update our product description. We had tried both local and international e-commerce platforms to solve the problem. However, these platforms were expensive and not user-friendly. We don’t want to spend huge amount of money on ineffective e-commerce solution. Then, we got to know about SiteGiant from Google search. After several interaction with Jason from SiteGiant and reviewing their customers’ success stories , we decided to try it. ”

SiteGiant – the cost-effective e-commerce platform

After Barbergum had used SiteGiant, it had helped them to manage their online business more efficiently and show obvious improvements on their sales.

“ We had tight budget when we just started our business. SiteGiant platform is very affordable for us. The platform is a ready to use platform and we don’t even need to learn coding to use it. Besides that, SiteGiant marketplace sync feature is user-friendly. You just have to upload your photo and product description just one time and click a button to sync it. Then, it will sync to all marketplaces like Lazada, Shopee and 11 street without having to key in one-by-one. Last but not least, SiteGiant also assists our website to rank higher in search engine for free. When you type “Malaysia Pomade”, our website always ranks number one in Google Malaysia. You just have to pay RM1290 per year for UniCart Pro Plus to get these benefits. Where else can you find it? ”

We will continue to use SiteGiant, and thank you for helping us to grow our business.

It’s an honour for SiteGiant to be part of Barbergum’s successful e-commerce journey. We hope to empower more enthusiastic entrepreneurs like you guys to sell everywhere effortlessly.

Terms and Conditions

1. The SiteGiant x Lalamove First Time 10% Top-Up Bonus Campaign (the “Promotion”) is provided by LALAMOVE MALAYSIA SDN BHD (COMPANY NO. 1277201-W) (“Lalamove”) and SiteGiant Sdn Bhd (“SiteGiant”). By participating in the Promotion by registering via this link: https://sitegiant.my/lalamove-integration and/or receiving the Bonus (as defined below), this indicates you understand and agree to be bound by these Terms.

2. You are eligible to participate in the Promotion and become an “Eligible Customer” if all of the following requirements are satisfied:

a. You have enrolled in the Promotion through the dedicated main landing page for the Promotion via this link: https://sitegiant.my/lalamove-integration (“the Form”) during the Promotion Period (as defined below);

b. You have become a registered corporate (prepaid settlement) account holder of Lalamove;

c. You have signed up as a new merchant of SiteGiant and you have been onboarded by SiteGiant following satisfaction of all requirements from SiteGiant during the Promotion Period;

d. You are a company incorporated in Malaysia with a valid business registration certificate; and

e. SiteGiant and Lalamove reserve the right to refuse any Eligible Customers their participation in the Promotion for any reason and without any prior notice.

3. If you are an Eligible Customer, you are eligible to a one-time fixed credit bonus equal to 10% of the amount first topped up, to be credited to your Lalamove corporate e-wallet account (the “Bonus”) if you successfully topped up at least RM 100 during at least one single transaction to your Lalamove corporate account (the “Transaction”).

4. This Promotion commences on 15th July 2022 with the end date to be announced at a later date (the “Promotion Period”).

5. If the Eligible Customer satisfies the Conditions in clause 3 of these Terms, the Bonus will be credited within 30 days immediately following the registration of your Lalamove corporate account.

6. The relevant top-up amounts in the Lalamove account have unlimited validity from the date of the successful top-up. The Bonus is subject to applicable agreements governing your Lalamove corporate account.

7. The relevant top-up amounts are not redeemable for cash or cash-out, for resale and no refund or exchange is permitted (except as required by applicable laws).

8. During the Promotion Period, in case of any fraud or abuse in respect to how the Bonus is awarded, Lalamove reserves the right to debit the Bonus from the Eligible Customer’s Lalamove corporate account without prior notice.

9. The Bonus cannot be earned in conjunction with other offers, packages or promotions as may be launched by Lalamove from time to time, unless specified by Lalamove. The Bonus cannot be transferred to third parties or other accounts, or exchanged for any other gifts, returned or exchanged for other products with respect to Lalamove.

10. SiteGiant and Lalamove reserve the right to amend, and/or vary any of these Terms and any arrangement of this Promotion, limit, suspend, cancel, and/or terminate the Promotion, without notice and without any liability.

11. In addition:

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b. Lalamove will process the collected data and personal information in accordance with Lalamove’s privacy policy (https://www.lalamove.com/en-my/privacy-policy).

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Terms and Conditions

1. This promotion availability will be based on first come, first served basis.
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5. Free 3 months subscription from SiteGiant and 12 months subscription from Government subsidy campaign (subject to availability).
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